We'll Tell You When Something Isn't Working
We founded Dealer Row Media in Fort Wayne after watching too many good local businesses get outspent by competitors who simply had better tracking, not a better product. Fixing that gap is still the entire job description.
At a Glance
Services That Actually Move the Numbers That Matter
We'll tell you plainly if a service below isn't the right fit for your specific goals before recommending it.
Digital Retailing & Trade-In Funnels
Digital Retailing & Trade-In Funnels done the way it should be, not a line item you take on faith.
Learn more →Reputation & Review Management
We run reputation & review management the same way we'd want it run for our own business, with every change tied back to a specific goal.
Learn more →Paid Search & Display for Dealer Groups
We treat paid search & display for dealer groups as a measurable channel, no exceptions for a "big" account.
Learn more →Inventory Merchandising & VDP Optimization
We treat inventory merchandising & vdp optimization as a measurable channel, with the specifics documented, not implied.
Learn more →Dealer Group SEO & Local Search
Dealer Group SEO & Local Search that treats per-rooftop map pack ranking as a starting point, not the whole strategy, month to month, with no long lock-in.
Learn more →A Handful of Non-Negotiables
Ask any of our current clients and you'll probably hear a version of this list before you hear anything about tactics.
- Honest "this isn't working" conversations — just an honest look at the numbers.
- A capped client roster, down to the dollar, every month.
- Monthly calls that aren't sales pitches, exportable whenever you want it.
- No multi-year lock-in contracts — month-to-month, cancel with notice.
They flagged wasted ad spend in week two that our previous team had never mentioned. That's the kind of detail we'd stopped expecting from an outside agency.
Morgan B.Auto Dealer Group
We finally have a marketing partner who explains things instead of just running the invoice. That single conversation changed how we think about the whole marketing budget.
Ava K.Auto Dealer Group
The reporting alone was worth switching for — for the first time we actually understood where the budget was going. It's the first marketing relationship where we haven't dreaded the monthly check-in.
Grace R.Auto Dealer Group
Let's Talk Before You Sign Anything
A short call is usually enough to tell whether Dealer Row Media is a fit — no pitch deck required.